Go to Market in AI Cohort · Enrollment Paused · New Dates Coming Soon
Become AI-native
in your GTM motion.
A 6-week cohort for sales and GTM professionals. Built around your real pipeline. Measured before and after by SINA across five dimensions of AI fluency. Enrollment for this cohort is paused — leave your details to hear when the next one opens.
- Duration
- 6 Weeks
- Format
- Live Virtual
- Sessions
- Tue & Thu, 12pm ET
- Seats
- 12 Max
- Next Cohort
- Dates TBA
The Problem
The tools are in your stack. The results aren't showing up.
Most GTM professionals have access to AI. Most of them are still using it like a search engine.
You're starting from scratch every time.
Every new chat has no memory of your product, your ICP, or your pipeline. You repeat the same context over and over and wonder why the output is generic.
Your AI doesn't know your business.
The model can't personalize your outreach, prep you for your deal, or summarize your pipeline until you teach it. Most people never do. This cohort changes that.
You can't prove it's working.
No score. No benchmark. No before-and-after. Just a gut feeling that maybe it's helping. SINA gives you a number. Five of them, actually.
What Is It
Not a course. A cohort.
The AI-Native GTM Cohort is 6 weeks of applied AI practice with a curated group of GTM peers, built around your real accounts, your real deals, and your real pipeline.
Applied to real work
Everything you build in this program runs on your actual pipeline.
Labs aren't exercises on fictional accounts. You bring a real prospect. A real open opportunity. Real pipeline. The AI workflow you build in Week 3 is one you use in Week 4.
Measured, not just claimed
A certificate backed by a score.
You earn a SINA Certified credential, and unlike a generic completion certificate, yours is backed by a measurable before-and-after score across five dimensions. The delta is the deliverable. You leave with proof something changed.
Curated cohort
12 GTM professionals. Non-competing companies.
Your cohort is curated. Everyone is doing the same work you are (selling, prospecting, building pipeline) but not competing with you. You share workflows. You see what works for others.
A community, not just sessions
The conversation continues between sessions.
Every cohort gets a private community channel for sharing workflows, prompts, and wins between sessions, led by a dedicated community manager. It stays open after graduation.
Schedule & Investment
Everything you need to block the calendar.
| Week | Session |
|---|---|
| Week 1 · Jul 21 | KickoffTuesday 12 to 1pm ET |
| Week 1 · Jul 23 | MT1: AI Patterns for GTM ProfessionalsThursday 12 to 1pm ET |
| Week 2 · Jul 28 | MT2: Account Intelligence & Research at ScaleTuesday 12 to 1pm ET |
| Week 2 · Jul 30 | Lab 1: Account Research SprintThursday 12 to 1pm ET |
| Week 3 · Aug 4 | MT3: AI-Powered Outreach & PersonalizationTuesday 12 to 1pm ET |
| Week 3 · Aug 6 | Lab 2: Multi-Channel Outreach BuildThursday 12 to 1pm ET |
| Week 4 · Aug 11 | MT4: Pipeline Management & Meeting PrepTuesday 12 to 1pm ET |
| Week 4 · Aug 13 | MT5: Forecasting, Deal Review & AI CoachingThursday 12 to 1pm ET |
| Week 5 · Aug 18 | Lab 3: Live Deal ReviewTuesday 12 to 1pm ET |
| Week 5 · Aug 20 | MT6: Closing, Renewal & Your AI GTM OSThursday 12 to 1pm ET |
| Week 6 · Aug 25 | Cohort Showcase + LinkedIn Cert + ClosingTuesday 12 to 1:30pm ET |
- 11 live sessions (Tue & Thu · 12pm ET), including Kickoff and Cohort Showcase
- 3 applied labs built on your real pipeline
- 3 optional Office Hours sessions (Fri Aug 1, Aug 8, Aug 15 · 12pm ET), plus every session recorded
- SINA baseline + post-assessment across 5 dimensions
- SINA Certified badge + LinkedIn-ready graduation asset
- Private community with ongoing access after the program
- 1 documented AI workflow built on your actual deals
- Leadership briefing package + enterprise program credit
List price is $3,000/seat. Teams of 3 or more: $2,500/seat. Enrollment for this cohort is currently paused. Leave your details and we'll tell you the moment the next cohort opens.
Want a private cohort customized for your organization? Inquire here.
Framework working session
How It Works
Three modalities. Every week builds on the last.
Two live sessions most weeks, Tuesday and Thursday, running about 60 minutes. The program asks for ~11.5 hours of live sessions across 6 weeks, plus a private community that stays open long after.
Virtual Microtrainings
6 Sessions · 60 Min · Tue & Thu 12pm ET
Live, focused skill sessions. Each one introduces a new GTM AI use case (prospecting, outreach, deal prep, proposals, pipeline) with a hands-on prompt exercise you apply immediately.
Applied Labs + Cohort Showcase
3 Labs + 1 Showcase · 60–90 Min · 12pm ET
You bring a real account, a real open opportunity, or a real pipeline challenge, and you leave with something you actually use. The program closes with the Cohort Showcase: you present the workflow you're most proud of to the cohort.
Private Community
Ongoing Access · Recordings & Content
A private community that stays open long after the cohort ends. 3 optional Friday Office Hours built into the program schedule, every session recording, the resource library, and new content as we add it. Your cohort peers and facilitators, on tap.
Powered by SINA
Most certificates prove you showed up. This one proves you improved.
SINA is the assessment platform that measures AI fluency across five behavioral dimensions: not what you watched, but how you actually work. You get a score before the program starts and a score when it ends. The delta is the deliverable.
You graduate SINA Certified, with a LinkedIn-ready badge and credential you can post and add to your profile. It isn't a participation badge. It's backed by a number that shows exactly where you improved and how much.
Learn MoreTechnical Fluency
Your understanding of how AI tools actually work: the prediction mechanism, why outputs vary, why hallucinations happen, and how context persists across a conversation.
Prompt Craft
How effectively you construct prompts: providing role, context, task specificity, format, audience, and constraints to get the output you actually need.
Evaluative Judgment
Your ability to evaluate AI output: spotting errors, hallucinations, and AI-typical failure patterns, and knowing when to verify before trusting.
Applied Use
How effectively you apply AI to real work: choosing the right tool for the right job, knowing when to use AI versus not, and integrating it into your daily workflows.
Ethics & Data Care
Your awareness of ethical and compliance considerations: what data is safe to share with AI tools, regulatory implications, and responsible use practices.
Deltas shown for a sample participant · illustrative
Your Credential
Graduate SINA Certified. Then show the world.
Every graduate earns a SINA Certified credential: a formal certificate and a LinkedIn-ready badge you add to your profile under Licenses & Certifications, or post to announce what you built. It isn't a participation badge. It is verifiable and yours to keep.
Post it on LinkedIn
Buyers and managers see proof, not a promise. Share the badge, link the credential, and let the score do the talking.
Sample shown. Your certificate carries your name, your scores, and a verifiable credential ID.
6-Week Curriculum · 11 Live Sessions + 3 Optional Office Hours
One thread, woven through every session.
Seven AI usage patterns are introduced in MT1 and deliberately reinforced every session, not mentioned once and forgotten. The Human Centric Selling thread runs alongside as the north star. Responsible AI use runs through all of it: AI that amplifies the human side of selling, never replaces it.
- Week 1 · Tue Jul 21
Kickoff
Structured participant intros, the program thesis, and the Human Centric Selling north star. You form your triad, meet your facilitators, and get your SINA baseline assignment, scored before you learn a single thing.
Kickoff · SINA Baseline
- Week 1 · Thu Jul 23
MT1: AI Patterns for GTM Professionals
Orientation to the AI landscape (ChatGPT vs. LLMs vs. agentic AI) and the seven AI patterns that anchor the program, each with a live GTM demo. You start your Persistent Project and Prompt Library in-session. SINA baseline due before this session.
Microtraining · 7 Patterns
- Week 2 · Tue Jul 28
MT2: Account Intelligence & Research at Scale
Turn scattered signals into a structured account brief: research a real target account at scale and load it into your project workspace. Pattern focus: persistent project as research infrastructure.
Microtraining
- Week 2 · Thu Jul 30
Lab 1: Account Research Sprint
Hands-on build. Bring a real account and leave with a working research brief inside your workspace. One insight in 5 minutes that used to take 45.
Lab 1
- Week 3 · Tue Aug 4
MT3: AI-Powered Outreach & Personalization
Build a configured, team-shareable outreach tool: ICP loaded, deck uploaded, example emails baked in. Pattern focus: configured tools and connected context.
Microtraining
- Week 3 · Thu Aug 6
Lab 2: Multi-Channel Outreach Build
Build a 3-email plus 2-LinkedIn-touch sequence for your real accounts, grounded in the human side of selling. You leave with outreach you can send the same day.
Lab 2
- Week 4 · Tue Aug 11
MT4: Pipeline Management & Meeting Prep
AI for pipeline health, at-risk deals, and meeting prep. Build a multi-turn deal-prep thread that gets smarter every turn. Pattern focus: multi-turn threads.
Microtraining
- Week 4 · Thu Aug 13
MT5: Forecasting, Deal Review & AI Coaching
Use AI for forecasting discipline, deal review, and rep coaching briefs, turning scattered signals into a weekly operating rhythm.
Microtraining
- Week 5 · Tue Aug 18
Lab 3: Live Deal Review
Synthesis lab. Bring a real open deal and run it through everything you've built, with the Human Centric Selling thread structural to the review.
Lab 3
- Week 5 · Thu Aug 20
MT6: Closing, Renewal & Your AI GTM OS
Closing, renewal, and assembling your AI GTM operating system. You build your AI GTM OS map in-session, and it becomes your Showcase contribution. SINA re-assessment assigned.
Microtraining · Post-SINA
- Week 6 · Tue Aug 25
Cohort Showcase + LinkedIn Cert + Closing
Present the workflow you're most proud of, see your before-and-after SINA score across all five dimensions, and receive your LinkedIn credential issued live. 90 minutes.
Showcase · LinkedIn Cert
AI patterns threaded through every week
Persistent ProjectsMulti-Turn ThreadsCustom InstructionsConfigured ToolsConnected ContextPrompt LibraryResponsible AI Use
Leadership session
Your Facilitators
Led by practitioners, not instructors.
This cohort is run by people who build AI into GTM workflows every day, not a training department.
Lauren Goodell
Partner, Clustr · GTM AI Cohort Co-Facilitator
Lauren works directly with sales teams to design and deploy AI workflows into live GTM motions. She has led cohort facilitation across professional services, SaaS, and enterprise sales organizations, and co-designed the AI-Native GTM Cohort curriculum alongside the SINA assessment framework.
Hugh Chin
Partner, Clustr · AI Facilitator
Hugh co-facilitates the AI side of the cohort alongside Lauren, translating frontier AI capabilities into GTM workflows your team can actually run. He works hands-on with participants to configure their tools, build multi-turn workflows, and turn the seven usage patterns into daily practice.
Conner Knepley
Partner, Clustr · Program Director
Conner leads AI enablement strategy at Clustr, designing the frameworks that sit behind the AI-Native GTM Cohort curriculum and the SINA assessment dimensions. He works directly with enterprise GTM leadership on AI operating models and workforce enablement, and is the architect of the program you'll go through.
Taylor Leë Andorfer
Community Lead, Clustr
Taylor owns the cohort community. Between sessions she keeps the channel active, surfaces the best workflows and prompts from the group, and coaches the behavioral side of adoption: the small, intentional habits that make new AI skills stick after the program ends.
Questions · Updated September 2026
Everything you're probably already wondering.
Next Cohort
Enrollment is paused. Be first to know.
12 seats, curated. Non-competing companies. Real pipeline work. A SINA Certified badge and a score that proves something changed. This cohort has wrapped its current run — leave your details and we'll reach out the moment the next one opens, with dates, pricing, and early access.
Next cohort dates TBA
Leave your details and we'll tell you when the next cohort opens.
We run new cohorts regularly · Leave your details and we'll tell you when the next one opens.
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