
Clustr trains business development and sales professionals at Oracle and IT consulting firms to use AI for account research, outreach, meeting prep, and deal review. Sellers from Elire and R Cubed have trained with us through our AI-Native GTM Cohort.
Clustr Innovations, a human-first AI enablement consultancy, runs AI training for the business development and sales side of Oracle and IT consulting firms. Professionals from two Oracle consulting partners, Elire and R Cubed, trained with Clustr in the six-week AI-Native GTM Cohort in summer 2026.
Consulting firms that implement enterprise software are often deep in AI on the delivery side, because their clients ask about it. Winning the work is a different skill: researching accounts, shaping a point of view before the first meeting, and moving a long, multi-stakeholder deal forward. That is where our training focuses.
To be clear about scale: at both firms, individual professionals joined our cohort. Neither was a company-wide program. For whole practices or sales teams, we scope a company program with a SINA baseline, role-based sessions, and a champions group.
Enterprise software services deals run long and involve many stakeholders. This is the account-to-meeting workflow participants built on their own accounts.
A real prospect or expansion account.
Systems, priorities, and recent changes, kept in one project workspace.
What this client likely needs, in the firm's positioning.
Platform knowledge only the practitioner has.
A specific story, not a capabilities deck.
Consultancies sell expertise and time. That shapes how AI should be introduced on the business development side.
Enterprise software services deals involve IT, finance, and business owners over months. AI helps most when it keeps account research and deal context organized across that whole cycle.
In many consultancies, senior consultants carry business development alongside delivery. Training has to fit around billable work and use their real accounts.
Many partners offer the same platform expertise. AI-assisted research helps sellers show up with a specific point of view on the client's situation, not a generic capabilities deck.
Consultants handle confidential client information. Everyone needs to know which AI tools are approved and what belongs in them.
The building blocks of the AI-Native GTM Cohort, applied to a consulting firm's business development.
Research a real target account at scale: its systems, priorities, and recent changes, kept in a persistent project workspace.
Build a configured outreach tool loaded with your firm's positioning and examples, and write a multi-channel sequence for real accounts.
Prepare for multi-stakeholder meetings with a deal-prep thread that gathers context and gets sharper with each turn.
Use AI for pipeline health, forecasting discipline, and structured reviews of real open deals.
Re-measure with SINA and share the workflows that worked with the rest of the practice.
We teach on ChatGPT, Claude, Microsoft Copilot, or Gemini, whichever your firm has approved, and never connect to your CRM or client systems.
In The Room
Live sessions and panels on putting AI to work in professional services.


The summer 2026 AI-Native GTM Cohort ran for six weeks, from July 21 to August 25, with 11 live sessions. It included business development and sales professionals from Elire and R Cubed, alongside sellers from RingCentral and Aiven. Each participant built AI workflows on their own accounts and open deals.
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Updated October 2026
Clustr Innovations runs AI training for business development and sales professionals at Oracle and IT consulting firms. Professionals from two Oracle consulting partners, Elire and R Cubed, trained in Clustr's six-week AI-Native GTM Cohort in 2026, building AI workflows for account research, outreach, and deal review.
No. Oracle and its partners cover Oracle's product features. Clustr teaches business development and sales professionals how to use general-purpose AI tools, such as ChatGPT, Claude, Copilot, or Gemini, to win and run deals.
No. Individual professionals from Elire and R Cubed joined our cohort. We name them as firms whose people trusted us, not as company-wide engagements.
Yes. The cohort runs two one-hour live sessions most weeks, about 11.5 hours of live time over six weeks, and every lab uses the participant's own accounts, so the time also moves real deals forward.
We never connect to a participant's CRM or client systems. Participants control what they bring into a session, and cohorts are curated so no two companies compete.
Yes. Company programs add a SINA baseline for everyone, role-based sessions on the firm's own accounts, and a champions group that carries the workflows forward.
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